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      <title>A Case Study  in SEO</title>
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	Sometimes, the rules for SEO just aren&amp;#39;t as hard and fast as one might think. Partly, this is because those rules are always changing and what worked last year probably doesn&amp;#39;t work as well today. With that being said, though, I can still attest to the fact that the search engines still look for strong, relevant content as their primary requisite for ranking. Your job, as the site owner, is to make sure that the content is not only there but easy for the search spiders to find easily.&lt;/p&gt;
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